Yaju Tuladhar Digital:
Strategy Powered With Purpose, For People
Yaju Tuladhar
Digital Strategist & Advocacy Communications Consultant
Hello, I'm Yaju! A digital communications strategist and advocacy campaign operator who's spent five years building campaigns, communications, and capacity across the social impact ecosystem. Lately, I've been focused on the intersection of labor rights, responsible technology, racial justice, and global advocacy.
I've juggled the heat of agency life managing 5-10 clients through election cycles and moving headlines, kickstarted fresh with a revamped clean technology team in-house, forged stories and content across 60+ countries with a global labor rights organization, and crafted communications that put power back into workers' hands and helped them win.
For the past few years, I've been the engine behind my own independent consultancy, helping mission-driven organizations show up with intention, consistency, and grit. The range of what I do mirrors how I operate: I love making the complex, scary, overwhelming systems into accessible sources of power, knowledge, and action.
My favorite parts are the messy brainstorms turning into sharp strategy, backspacing copy until the right line hits, improving workflow systems and helping a team enjoy the process better, and delivering storytelling that rewrites narrative.
I care a lot. I have spent my entire life—either personally, professionally, politically—challenging dominant narratives, rewriting who holds power, and finding creative, collective ways to disrupt the status quo. All with a little spunk, critical optimism, and playful joy!
My Services
Digital Strategy & Execution
The full picture: from deciding what to say and where to say it, to actually making it happen. My experience spans integrated campaigns across email, social, ads, and SMS: ideation and strategy, content planning, campaign development, managing stakeholders, copywriting, collaborating with teams, and launching successful content out into the world. I step in wherever the gap is, whether that's building the strategy from scratch or jumping into an existing program and making it run better.
Social Impact Ecosystem Knowledge & Capacity Building
A holistic approach to improving how an organization communicates and where there's room for growth and capacity support. This includes audits, strategic planning, capacity building, and helping organizations thrive when there are elemental demands needed to make magic happen. Having worked nonprofit, agency, in-house, and independent, I bring cross-sector perspective and an ability to shapeshift across the board. Additionally, I just love people and believe in strengthening an ecosystem that makes work pleasurable and efficient.
Operations and Project Management
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The behind-the-scenes work that makes communications actually land. Managing timelines, coordinating teams, building workflows, keeping deliverables on track. I bring structure to fast-moving campaigns and long-term programs alike so the work gets done, on time, without things falling apart under pressure. I've played all roles, moved across all verticals, and I know how to be an operational powerhouse and keep the engines running strong.
Multicultural Communications and Advocacy
Communications that actually reflect the communities they're meant to reach. This means diverse content, culturally grounded messaging, and audience strategies built around how people actually engage , not a one-size-fits-all approach. I've developed this kind of work across 20+ countries, different languages and cultural contexts, and for audiences whether in the United States or the Global Majority.